The Chamber of Minerals and Energy of Western Australia’s (CMEWA) new media campaign will highlight the widespread benefits of the Western Australian resources sector to the State’s economy and local communities.
Gold Industry Group members are part of the ‘Resources Sector Powers WA’ campaign, launched today, that will be run across Perth, the South West, Goldfields and the North West regions by CMEWA on behalf of the sector.
CMEWA Chief Executive Officer Paul Everingham said while there was a general understanding that WA is a resources state, there was less recognition about the benefits that brings.
“Most Western Australians are unaware just how significant the sector’s impact is on the State, both in an economic and social sense,” Mr Everingham said.
“This campaign aims to start a conversation in the community about these benefits, whether it’s employment and career opportunities and the royalties and taxes paid to governments that are then invested in infrastructure and services.
“We want to raise awareness of the contribution the sector makes to local communities, such as sponsoring events, community grants, supporting sporting groups, and rehabilitating the environment.
“The campaign will also try to dispel some myths that working in the resources sector is dirty, dusty and simply FIFO. We actually develop some of the world’s most cutting-edge technology, so the number of long-term careers available in the sector in the innovation space is growing day by day,” Mr Everingham concluded.
The campaign includes regional television; regional and metropolitan; digital; radio; billboards; and shopper media/outdoor smartlites.